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October 6-8, 2024 • San Diego, CA

Human-Centric Design in Hybrid Workspaces: An Interview with GoFundMe’s Giana Rodriguez 

As Culture Summit 2024 approaches, we were thrilled to sit down with Giana Rodriguez, Sr. Manager of Workplace & Employee Experience at GoFundMe. Giana brings deep expertise in creating engaging employee experiences that build vibrant workplace cultures. We caught up with her and delved into her approach to managing employee experience in hybrid environments. 


Q1: Can you share what ignited your passion for HR and how it has evolved? 

“I have always had a passion for employee relationships and people strategy. I began developing people programs early in my career in the education and volunteerism space and have always taken an interest in ensuring strong cultures within the organization.” 

Q2: What’s the best piece of advice you’ve received regarding workplace culture? 

“The work is about empowering others to succeed, which reflects your success. Once I realized that it was ok that my passion didn’t reside in one field, product, or mission, but was about helping the people doing the work, I felt liberated to follow that passion.” 

Q3: What motivated you to focus on ’employee experience design in a hybrid workplace’ for your session at this year’s summit? 

“Working environments look different from company to company and it can be difficult to find the ‘perfect’ Employee Experience happiness solution. My session is about anchoring Employee Experience work in a foundation that allows for flexibility and creativity while still tracking data and providing space for reflection and forward thinking. It challenges the idea that there is a ‘perfect’ solution, but rather a framework that focuses on meeting people where they are at and addressing their humanity first.” 

Q4: Why should attendees not miss your session at Culture Summit? 

The Workplace & Employee Experience model I will be highlighting can be used for any type of company, employee/volunteer demographic, and with any budget. The session is centered around building programs that are human-centered, easy to communicate value to employees and leadership, scalable, and flexible.” 

Q5: What aspects of the upcoming Culture Summit are you most looking forward to? 

“Connecting and chatting with all of the amazing people who are dedicated to such important work. I always learn new things when I meet people doing the same work and feel a part of something greater.” 


Giana Rodriguez’s insights into employee experience design are invaluable for anyone navigating the complexities of hybrid workplaces. Her session at Culture Summit 2024 will equip you with the strategies needed to foster a supportive and adaptive work environment. Learn more about her session ‘A people-first approach to employee experience design in a hybrid workplace.’ 

company culture, culture, gofundme, interview